You Deserve a fully Booked, peaceful, profitable Practice.
You already spend your life regulating other people’s nervous systems.
Your practice should not be the thing that keeps yours in survival mode.
We help chiropractors build practices that are fully booked, peaceful, and profitable — without stress, sacrifice, or nervous-system burnout.
Not through hustle or pressure, but through intentional design, alignment, and a new standard of success.
Are You Facing These Challenges?
You might recognise yourself here.
Your practice feels like a yo-yo — some weeks are full, others feel uncertain. You want to be fully booked, but not at the cost of constant stress or instability.
You may not be earning enough to truly sustain your practice… or you’re earning good money, but constantly wondering where it all goes.
You care deeply for your patients and your team — yet you feel stretched, tired, and emotionally carrying the responsibility for everything.
You want to grow or evolve, but feel constrained by time, energy, or the belief that this is just “how practice has to be.”
Or perhaps you are successful on paper… yet quietly know something about the way you’re working doesn’t feel sustainable.
If any of this resonates, you’re not alone.
And it’s not a marketing problem. It’s a design problem.
A practice built without nervous-system awareness will eventually lead to exhaustion, no matter how “successful” it looks.
You already spend your life regulating other people’s nervous systems.
Your practice should not be the thing that keeps yours in survival mode.
Who We Are & What We Stand For
Blue Cow Practice is led by Jo and Steve Davison — chiropractors, practice owners, strategists, mentors, and authors.
Over the years, we’ve built and lived every model of practice.
We’ve created and run a seven-figure clinic with associates.
We’ve owned satellite practices we didn’t work in at all.
We’ve built a boutique model with no team.
We’ve grown, exited, and rebuilt across different chapter of life.
Alongside our own practices, we’ve supported hundreds of chiropractors around the world and thousands of their team members.
So when we talk about what it takes to build a practice that is fully booked, peaceful, and profitable, we’re not sharing theory — we’re sharing lived experience.
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We believe there is more than one way to build a successful practice.
We’re not here for hustle culture.
We’re not here for bro-marketing.
And we’re not here for one-size-fits-all models, pressure to grow for growth’s sake, or someone else deciding what success should look like.
We don’t believe you have to employ lots of staff unless you want to.
We don’t believe success is only measured by numbers or income.
And we don’t believe you should spend your days supporting everyone else’s nervous system while living with yours permanently on edge.
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We are anti rat-race.
At the heart of everything we do is one belief: you’re a Blue Cow.
Blue Cows think differently. They don’t blindly follow the crowd or chase someone else’s version of success.
They listen to their inner guidance system and build practices that work with their life — not against it.
For us, success isn’t just about being fully booked or financially successful.
It’s also about peace, alignment, clarity, wellbeing, family, and having a practice that actually feels good to run.
Yes, numbers matter.
Yes, money matters.
But so does calm, sustainability, and getting your life back.
That’s the Blue Cow way.
Why Blue Cow?
The name Blue Cow didn’t come from a branding exercise.
It came from a quiet moment at home, at a time when practice felt heavy, stressful, and out of balance.
We were busy. Fully booked. Successful on paper.
But the practice didn’t feel good to run.
Life felt squeezed around it, instead of supported by it.
One day, while watching a children’s cartoon with our son, a little blue cow appeared on the screen.
She stood out from the herd—bright, different, unapologetically herself.
And in that simple moment, something clicked.
That blue cow became a symbol for a different way of working.
A way of building a practice that felt aligned with our life, not in competition with it.
So we went back to the drawing board and made a decision:
We were going to build a Blue Cow Practice.
And we were going to become Blue Cows ourselves.
We redesigned everything—our schedules, our systems, our team structure, our energy, and our expectations.
And over time, we created what felt like our dream practice.
It worked for our family, our lifestyle, and our values.
People in the profession started to notice.
They saw that we were doing things differently—and getting results without the stress and sacrifice.
Soon, chiropractors began asking:
“Can you show me how you’ve done this?”
And from those conversations, the Blue Cow coaching community was born.
Since then, we’ve had the privilege of supporting chiropractors all over the world—not just in transforming their practices, but their lives.
We’ve been told we’ve:
Helped couples save their marriages
Given people the courage to leave unhappy ones
Helped families find confidence and stability
Supported practitioners to take sabbaticals and spend real time with their children
And even helped people who felt they were at the end of their tether find hope again
One of our Blue Cow members sadly passed away very young.
Their family placed our Blue Cow book in their coffin, saying:
“They’ll need Blue Cow in their next life.”
That moment reminded us of something very real:
This is more than a coaching company.
This is a movement.
Wonderful things happen when you become a Blue Cow.
Because at its heart, Blue Cow is about one simple idea:
You don’t have to follow the herd to succeed.
You can build a practice that is:
Fully booked
Peaceful
Profitable
And aligned with the life you actually want to live
This is about alignment over overwhelm.
Success without stress and sacrifice.
And creating a practice that gives you your life back.
If you want to live your best life—and build a practice that supports it—
you belong in the Blue Cow world.
How We Can Help You
We don’t believe in one-size-fits-all solutions — because chiropractors, practices, and lives are not one-size-fits-all.
At Blue Cow Practice, we take a thoughtful, bespoke approach to support. Over decades of practice, mentoring, and real-life experience, we’ve built a large and evolving library of tools, strategies, frameworks, and insights.
Rather than asking you to consume everything, we help you access the right things at the right time.
We look at where you are right now, where you want to go, and what will genuinely support your practice growth, your life, and your nervous system — and then recommend the most aligned way forward.
Our work typically supports chiropractors in three core ways:
Mentoring for Chiropractors & Practice Owners
For chiropractors and practice owners who want to get fully booked, grow confidence, certainty, and consistency, and build a peaceful, profitable practice — without stress, sacrifice, hustle, or burnout.
Training & Tools for Team Members
For practice owners who want inspired, aligned teams — not people who feel forced to be there.
Our team training supports you to:
attract and retain like-minded Blue Cows
build shared values, purpose, and direction
create clarity, confidence, and ownership within your team
So your practice isn’t held together by pressure —
but by alignment, belonging, and people who genuinely want to be part of what you’re building.
Beyond the Practice Room
For chiropractors who feel called to share their expertise beyond clinical hours — creating impact, flexibility, and additional income in a way that feels aligned.
This pathway supports growth without leaving practice unless you choose to.
Ready to Explore How We Could Support You?
Everyone learns differently.
Some chiropractors love learning in a group, bouncing ideas around and growing alongside others.
Some prefer one-to-one consultancy and personalised strategic support.
Others want plug-and-play tools and online resources they can implement in their own time.
We support all of these — and the best place to begin is a conversation.
We’ll explore where you are right now, where you want to go, and then recommend the most aligned way we can support you.
Events & Experiences
Live connection is a core part of the Blue Cow Practice world.
Throughout the year, we host in-person and online events for chiropractors and their teams — from workshops and trainings to deeper experiences and retreats for practice owners.
Some events are open to the wider chiropractic community.
Others are reserved for our members.
If you’re interested in attending a Blue Cow event — whether in person or online — we’d love to hear from you.
What It’s Like to Work the Blue Cow Way
Real stories from chiropractors whose practices — and lives — became calmer, clearer, and more aligned through Blue Cow Practice.
Not hustle.
Not pressure.
Not someone else’s definition of success.
Just grounded growth, clarity, and practices that support real life.
Real stories from people whose lives, practices, and confidence have grown through Jo and Steve's guidance, support, and Blue Cow philosophy.
Rosemary and Neil
Heidi
Emma
Paul
Jon
Ruth
Rachael
Kelli
Julien
Ian
Claire
Alaine
Mandeep
Charlotte
Paul and Sara
Caroline
Jemma
Phil
Ollie
Felicity
Paul
Free Books
Dream Practice Secrets
Create a fully booked practice—without burnout, chaos, or sacrificing your life.
Dream Practice Secrets reveals the proven framework behind the practices Jo Davison has built and scaled— including a seven-figure practice, multiple locations, and a boutique solo model.
At the heart of the book is the 5VT™ Framework: a simple, powerful system that shows you how to design a practice that doesn’t just grow… but actually supports the life you want to live.
Inside, you’ll discover how to:
Clarify what you truly want from your practice (Vibe)
Attract the right patients with ease (Velcro)
Create a clear, confident patient journey (Voyage)
Build consistent new patient flow without overwhelm (Visibility)
Develop a sustainable wellbeing model that creates long-term stability (Visceral)
This isn’t about chasing numbers or working harder.
It’s about building the right foundation—so your practice becomes fully booked, profitable, and aligned.
Whether you’re just starting out or ready for your next level of growth, Dream Practice Secrets gives you the roadmap to create a practice that feels purposeful, successful, and truly yours.
Beyond Your Practice Room
How chiropractors can create more impact, income, and freedom by sharing what they know
You didn’t become a chiropractor just to be busy.
You became one to make a difference.
Beyond Your Practice Room is your roadmap to expanding your impact beyond the treatment room—without burnout, tech overwhelm, or sacrificing what matters most.
This book shows chiropractors how to turn their knowledge, experience, and passion into meaningful online offerings that create:
Greater impact beyond their local community
New income streams that aren’t tied to adjusting hours
And more freedom in how they work, live, and lead
Inside, you’ll learn how to:
Identify what you already know that others need
Package your expertise into an online course, program, or coaching offer
Reach people globally without stress, overwhelm, or “salesy” tactics
Build a business model that supports both purpose and prosperity
This isn’t about leaving practice—it’s about evolving your contribution.
Whether you want to reduce clinic hours, create space for family and life, or simply share your message more widely, Beyond Your Practice Room gives you a clear, ethical, step-by-step pathway to grow your influence, your income, and your sense of meaning.
Because your clinical work is just the beginning.
Your next chapter starts here.
Steve and Jo’s work has transformed thousands of lives and businesses worldwide — inspiring and empowering people to live with more fulfilment, happiness and alignment from the inside out.
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